Rebranding / Messaging
Client: Microsoft Dynamics AX 2012
Project Why: Create emotional connection to develop differentiated and more effective customer-centric messaging
Project Tasks:
- Conduct brand and message positioning audit
- Define Big Idea positioning and messaging launch strategies
- Develop creative brief for launch creative
- Execute launch creative, including integration into product demos
Project Deliverables:
- Messaging Audit
- Positioning Strategy
- Keynote Address
- Launch Video
- Thought Leadership
![Rebranding / Messaging](http://www.stormcellar.net/content/2-strategy-work/1-b2b-rebranding-messaging/portfolio-microsoft-logo-white.png)
![Rebranding / Messaging](http://www.stormcellar.net/content/2-strategy-work/1-b2b-rebranding-messaging/portfolio-microsoft-dynamics-strategy.jpg)
![Rebranding / Messaging](http://www.stormcellar.net/content/2-strategy-work/1-b2b-rebranding-messaging/portfolio-microsoft-dynamics-freedom.jpg)